Tag Archive: advocate award

The Power of WHY And Your Business

September 26th, 2019

I was always the inquisitive, and sometimes annoying, child in elementary school asking the teacher WHY as it pertained to certain math problems as I wanted to understand how and WHY that answer was correct or WHY my answer wasn’t. In most cases it was easy to understand and absorb but on at least 2 occasions my annoying questions of WHY uncovered mistakes in the grading book, much to the chagrin and embarrassment of my teacher. As I grew I applied the WHY to learning and competing in sports…WHY does that method produce better results than that method. So through my 40+ years of executive sales leadership and business ownership I’ve never lost site of how WHY can be used to succeed. So…let’s talk about how WHY may be the most powerful word you can apply to your business.

  • “WHY do customers buy and not buy our products or services?”
  • “WHY do we exist as a company?”
  • “WHY does our sales team continually miss their sales goals?”
  • “WHY did our competitor take away business from our top customer?”
  • “WHY do our employees like to work here?”

These and hundreds more can be the key to your success if you take the time to understand the power of the word WHY and how you can use it to identify business problems and uncover the solutions to those same problems.

Let’s take a quick look at the first question above: “WHY do customers buy our products or services?” Pretty simple and straight-forward, right? Well…in many cases it’s not that straight-forward and requires you to take a deep dive into every aspect of your business and not be afraid of what you might find. From your Business Value Proposition to understanding how each department impacts the Customer Experience, to how you manage warranty claims, to shipping orders on time, to how you handle delinquent accounts without losing the customer, to how your products or services can make or save money, to something as simple as the tone of your voice when you answer the phone and on and on and on. The Power Of WHY is the single most powerful word you can use in assessing you business.

Let’s look at how the Power Of WHY can be used to identify issues in your business.

COMPANY A – Manufactures plumbing products, have 5 key competitors and have declining sales the past 2 years. WHY are their sales stagnant? The CEO sits down his management team and works through a brainstorming and information gathering event they have called Operation WHY. Here are some of the questions and team answers:

 WHY do customers buy our products?

  • We have a vast line of products so customers can obtain most everything they need from a single source.
  • We’ve been in business 42 years and are known as an industry leader.
  • We ship 97% of all orders the same day.
  • Our products have low warranty claims.

 

WHY are our sales stagnant and not growing?

  • We haven’t stayed ahead of the competition who has developed some new products that our customers want and need.
  • Our company has lost it customer-first commitment.
  • We had turnover in Customer Service and have issues with attitudes and lack of relationship building.
  • Competitor A is targeting our key accounts and offering lower pricing on several of our key products.
  • Competitor B offers an extra 15 day terms to all their larger customers.
  • New account and pipeline development has declined.

Do you see some key trouble signs here? Absolutely…Competition is luring customers or part of their business away because they are In It To Win It. Company A has stopped being the industry leader in many critical aspects of their business and lost out to more aggressive and forward-thinking competitors.

Hopefully this exercise was a wake-up call for the management of Company A and they re-commit themselves to being the best in every aspect of their business as just having a great product is only a part of WHY customers buy from you. Like Lean Manufacturing Best Practices, you must constantly evolve and improve as a business and the Power Of WHY is a great place to start.

Another aspect of business is understanding who contributes to a positive customer experience. This is part of your “WHY do they buy from us analysis?”. Since People Do Business With People, the first exposure to your company may be the salesperson BUT…they aren’t the only ones who contribute to the overall Customer Experience. Anyone that interfaces with your customers such as the Receptionist, Customer Service, Delivery Person, Accounting, Technical Support, Operations and more are representatives of your company and your reputation is in their hands. You will succeed by making sure that everyone who interfaces with customers have the same commitment to treating customers as they would want to be treated themselves. If your first cultural business change is the Customer Experience then you are off to a great start.

WHY CHANGE? – WHY NOT?

www.salesxceleration.com/advisors/steve-weimar/

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Manufacturing Expert, Lisa Anderson, Presents 2019 LMA Advocate Award to Executive Peer Group Leader, Ronald Penland

September 16th, 2019

Manufacturing Expert, Lisa Anderson, Presents
2019 LMA Advocate Award to
Executive Peer Group Leader, Ronald Penland

CLAREMONT, CALIFORNIA – August 7, 2019 –  Manufacturing and Supply Chain Expert,  Lisa Anderson, MBA, CSCP, CLTD, president of LMA Consulting Group Inc., presented the 2019 LMA Advocate Award to Ronald Penland, President, Renaissance Executive Forums.

“It is a pleasure to recognize Ron Penland with our 2019 LMA Advocate Award.  Ron and I both work with manufacturers and distributors.  We have and continue to collaborate for the mutual benefit of our respective clients and are also part of several service organizations” Ms. Anderson commented. LMA Consulting Group works with manufacturers and distributors on strategy and end-to-end supply chain transformation to maximize the customer experience and enable profitable, scalable, dramatic business growth.

Business building, collaboration and experience is a hallmark of Ron Penland and his Renaissance Executive Forum groups.  “I really enjoy helping people grow their business.  From insights into managing the business, its growth and people to helping them find experts who can set a laser focus on a particular aspect of the business, I’m all about helping them grow.  Working with Lisa is always a pleasure.  She knows how manufacturers and distributors work and she is also aligned to help them maximize profits.  It’s an honor that she values our relationship” commented Mr. Penland.

Advocates, partners and centers of influence are key to LMA Consulting’s continued growth and success, as they work together to advance manufacturing and the global supply chain. “Over 14 years, I have learned that it takes more than hard work and intention to affect growth. It’s important for me to be connected with other professionals who can lend value to my clients and who can provide me with another perspective.  LMA Advocates help me do just that and more. I value Ron’s collaboration, as well as referrals for speaking engagements and client projects.  He is well-respected by his members who have received great value from his leadership.  I’m happy that he is also on my team” Ms. Anderson concluded.

About LMA Consulting Group – Lisa Anderson, MBA, CSCP, CLTD
Lisa Anderson is the founder and president of LMA Consulting Group, Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation.  She focuses on maximizing the customer experience and enabling profitable, scalable, dramatic business growth. Ms. Anderson is a recognized Supply Chain thought leader by SelectHub, named a Top 40 B2B Tech Influencer by arketi group, 50 ERP Influencer by Washington-Frank, a top 46 most influential in Supply Chain by SAP and named a top woman influencer by Solutions Review. She recently published, I’ve Been Thinking, 101 strategies for creating bold customer promises and profits. A regular content contributor on topics including a superior customer experience with SIOP, advancing innovation and making the supply chain resilient, Ms. Anderson is regularly interviewed and quoted by publications such as Industry Week, tED magazine and the Wall Street Journal.  For information, to sign up for her Profit Through PeopleTM Newsletter or for a copy of her book, visit LMA-ConsultingGroup.com.
                                                                         # # #
Media Contact
Kathleen McEntee | Kathleen McEntee & Associates, Ltd. | p. (760) 262 – 4080 | KMcEntee@KMcEnteeAssoc.com   
                                                         

                                                                    
                                                         

 



Manufacturing Expert Lisa Anderson Presents 2019 LMA Advocate Award to Executive Peer Group Leader, Ron Penland

August 8th, 2019

Manufacturing and Supply Chain Expert,  Lisa Anderson, MBA, CSCP, CLTD, president of LMA Consulting Group Inc., presented the 2019 LMA Advocate Award to Ronald Penland, President, Renaissance Executive Forums.

“It is a pleasure to recognize Ron Penland with our 2019 LMA Advocate Award.  Ron and I both work with manufacturers and distributors.  We have and continue to collaborate for the mutual benefit of our respective clients and are also part of several service organizations” Ms. Anderson commented. LMA Consulting Group works with manufacturers and distributors on strategy and end-to-end supply chain transformation to maximize the customer experience and enable profitable, scalable, dramatic business growth.

Business building, collaboration and experience is a hallmark of Ron Penland and his Renaissance Executive Forum groups.  “I really enjoy helping people grow their business.  From insights into managing the business, its growth and people to helping them find experts who can set a laser focus on a particular aspect of the business, I’m all about helping them grow.  Working with Lisa is always a pleasure.  She knows how manufacturers and distributors work and she is also aligned to help them maximize profits.  It’s an honor that she values our relationship” commented Mr. Penland.

Advocates, partners and centers of influence are key to LMA Consulting’s continued growth and success, as they work together to advance manufacturing and the global supply chain. “Over 14 years, I have learned that it takes more than hard work and intention to affect growth. It’s important for me to be connected with other professionals who can lend value to my clients and who can provide me with another perspective.  LMA Advocates help me do just that and more. I value Ron’s collaboration, as well as referrals for speaking engagements and client projects.  He is well-respected by his members who have received great value from his leadership.  I’m happy that he is also on my team” Ms. Anderson concluded.

About LMA Consulting Group – Lisa Anderson, MBA, CSCP, CLTD
Lisa Anderson is the founder and president of LMA Consulting Group, Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation.  She focuses on maximizing the customer experience and enabling profitable, scalable, dramatic business growth. Ms. Anderson is a recognized Supply Chain thought leader by SelectHub, named a Top 40 B2B Tech Influencer by arketi group, 50 ERP Influencer by Washington-Frank, a top 46 most influential in Supply Chain by SAP and named a top woman influencer by Solutions Review. She recently published, I’ve Been Thinking, 101 strategies for creating bold customer promises and profits. A regular content contributor on topics including a superior customer experience with SIOP, advancing innovation and making the supply chain resilient, Ms. Anderson is regularly interviewed and quoted by publications such as Industry Week, tED magazine and the Wall Street Journal.  For information, to sign up for her Profit Through PeopleTM Newsletter or for a copy of her book, visit LMA-ConsultingGroup.com.

Media Contact                                                            
Kathleen McEntee | Kathleen McEntee & Associates, Ltd. | p. (760) 262 – 4080 | KMcEntee@KMcEnteeAssoc.com     



Manufacturing Expert, Lisa Anderson, Presents 2018 LMA Advocate Award to Aerospace Executive, Kelly Ford

July 28th, 2018

CLAREMONT, CALIFORNIA – July 27, 2018 –  Manufacturing and Supply Chain Expert,  Lisa Anderson, MBA, CSCP, CLTD, president of LMA Consulting Group Inc., presented the 2018 LMA Advocate Award to Aerospace/Defense executive, Kelly Ford.

“It is a pleasure to recognize Kelly Ford with our 2018 LMA Advocate Award.  We have worked on many projects together at three separate aerospace firms.  I appreciate the relationship we have built and the collaboration that has made our projects successful” Ms. Anderson commented. LMA Consulting Group works with clients on manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth.

Kelly and I have achieved significant results together – improved customer service levels to support business growth, expanded capacity and efficiencies, and right-sized inventory levels to maximize the use of cash and capital. Most importantly, we engaged and valued the opinions of the most important asset of the firm – the people. It turns a project into a fascinating puzzle, making it fun” she continued.

Inspired by the outcomes of client projects, LMA Consulting solicits client feedback, ideas and trend information.  In turn, the firm adopts and incorporates key learnings, makes continuous improvements and expands service offerings to continually raise the bar in meeting evolving client needs. Advocates, partners and centers of influence are key to LMA Consulting’s continued growth and success, as they work together to advance manufacturing and the global supply chain.

“Over 13 years, I have learned that it takes more than hard work and intention to affect growth.  It takes focusing on innovation every day.  LMA Advocates help us do just that and more. I am so grateful to be able to call Kelly Ford one of our LMA Consulting Group trusted advisors” she concluded.

About LMA Consulting Group – Lisa Anderson, MBA, CSCP, CLTD

Lisa Anderson is the founder and president of LMA Consulting Group, Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth Ms. Anderson has been named a Top 40 B2B Tech Influencer by arketi group, a 50 ERP Influencer by Washington-Frank, ranked in the top 46 most influential in Supply Chain by SAP and named a top woman influencer by Solutions Review. She recently published, I’ve Been Thinking, an inspiring collection of 101 strategies for creating bold customer promises and profits. A regular content contributor on topics including supply chain, ERP and SIOP and innovation, Ms. Anderson is regularly interviewed and quoted by publications such as Industry Week, tED magazine and the Wall Street Journal.  For information, to sign up for her Profit Through PeopleTM Newsletter or for a copy of her book, visit LMA-ConsultingGroup.com.

Media Contact
Kathleen McEntee | Kathleen McEntee & Associates, Ltd. | p. (760) 262 – 4080 | KMcEntee@KMcEnteeAssoc.com