Tag Archive: customer

The Power of WHY And Your Business

September 26th, 2019

I was always the inquisitive, and sometimes annoying, child in elementary school asking the teacher WHY as it pertained to certain math problems as I wanted to understand how and WHY that answer was correct or WHY my answer wasn’t. In most cases it was easy to understand and absorb but on at least 2 occasions my annoying questions of WHY uncovered mistakes in the grading book, much to the chagrin and embarrassment of my teacher. As I grew I applied the WHY to learning and competing in sports…WHY does that method produce better results than that method. So through my 40+ years of executive sales leadership and business ownership I’ve never lost site of how WHY can be used to succeed. So…let’s talk about how WHY may be the most powerful word you can apply to your business.

  • “WHY do customers buy and not buy our products or services?”
  • “WHY do we exist as a company?”
  • “WHY does our sales team continually miss their sales goals?”
  • “WHY did our competitor take away business from our top customer?”
  • “WHY do our employees like to work here?”

These and hundreds more can be the key to your success if you take the time to understand the power of the word WHY and how you can use it to identify business problems and uncover the solutions to those same problems.

Let’s take a quick look at the first question above: “WHY do customers buy our products or services?” Pretty simple and straight-forward, right? Well…in many cases it’s not that straight-forward and requires you to take a deep dive into every aspect of your business and not be afraid of what you might find. From your Business Value Proposition to understanding how each department impacts the Customer Experience, to how you manage warranty claims, to shipping orders on time, to how you handle delinquent accounts without losing the customer, to how your products or services can make or save money, to something as simple as the tone of your voice when you answer the phone and on and on and on. The Power Of WHY is the single most powerful word you can use in assessing you business.

Let’s look at how the Power Of WHY can be used to identify issues in your business.

COMPANY A – Manufactures plumbing products, have 5 key competitors and have declining sales the past 2 years. WHY are their sales stagnant? The CEO sits down his management team and works through a brainstorming and information gathering event they have called Operation WHY. Here are some of the questions and team answers:

 WHY do customers buy our products?

  • We have a vast line of products so customers can obtain most everything they need from a single source.
  • We’ve been in business 42 years and are known as an industry leader.
  • We ship 97% of all orders the same day.
  • Our products have low warranty claims.

 

WHY are our sales stagnant and not growing?

  • We haven’t stayed ahead of the competition who has developed some new products that our customers want and need.
  • Our company has lost it customer-first commitment.
  • We had turnover in Customer Service and have issues with attitudes and lack of relationship building.
  • Competitor A is targeting our key accounts and offering lower pricing on several of our key products.
  • Competitor B offers an extra 15 day terms to all their larger customers.
  • New account and pipeline development has declined.

Do you see some key trouble signs here? Absolutely…Competition is luring customers or part of their business away because they are In It To Win It. Company A has stopped being the industry leader in many critical aspects of their business and lost out to more aggressive and forward-thinking competitors.

Hopefully this exercise was a wake-up call for the management of Company A and they re-commit themselves to being the best in every aspect of their business as just having a great product is only a part of WHY customers buy from you. Like Lean Manufacturing Best Practices, you must constantly evolve and improve as a business and the Power Of WHY is a great place to start.

Another aspect of business is understanding who contributes to a positive customer experience. This is part of your “WHY do they buy from us analysis?”. Since People Do Business With People, the first exposure to your company may be the salesperson BUT…they aren’t the only ones who contribute to the overall Customer Experience. Anyone that interfaces with your customers such as the Receptionist, Customer Service, Delivery Person, Accounting, Technical Support, Operations and more are representatives of your company and your reputation is in their hands. You will succeed by making sure that everyone who interfaces with customers have the same commitment to treating customers as they would want to be treated themselves. If your first cultural business change is the Customer Experience then you are off to a great start.

WHY CHANGE? – WHY NOT?

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Manufacturing & Supply Chain Expert, Lisa Anderson, Garners Executive Predictions for 2019: Opportunity Abounds

February 26th, 2019

CLAREMONT, CALIFORNIA, February 25, 2019 –  Manufacturing and Supply Chain Expert Lisa Anderson, MBA, CSCP, CLTD, president of LMA Consulting Group Inc. asked key business owners and executives about their predictions for the state of business in 2019. From aerospace and defense to food and beverage to building products, the perspectives may be different, but the outcome is the same: Opportunity Abounds.

“During these volatile, Amazon-impacted, ever-changing ‘new normal’ times, executives are responding in new and creative ways to proactively address business risks such as global trade tensions and cyber security concerns. They do this by maximizing vast opportunities arising from changing business conditions and embracing technology advancements,” Ms. Anderson commented. LMA Consulting Group works with clients on manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth.

From a focus on ever-changing customer needs and increased expectations driven by the Amazon-effect to tight labor and transportation markets and responding to rapid growth, the outlooks and attitudes are positive. LMA Consulting Group just released the findings of the executive predictions for 2019.  “Manufacturing & Supply Chain in the New Normal” can be downloaded at no charge from the LMA website.  “While we saw innovation, IoT, artificial intelligence, big data predictive analytics and additive manufacturing as game changers in 2018, companies are starting to turn these technologies into customer success stories as well as bottom line improvements. Yet, with the increased volatility, uncertainty and distraction of key talent, organizations must raise the bar and innovate to thrive in 2019.

With innovation being a key driver of success for manufacturers, Ms. Anderson recently participated in the Manufacturing Council of the Inland Empire’s Annual Manufacturing Summit where she presented innovation awards to manufacturers.  Winners included:  Ingram Micro, Process & Resource Efficiency Award; Phenix Technology, Inc, Human Capital & Talent Award; Brenner-Fiedler, Product Innovation Award and Harvey Mudd College for work with Laguna Clay Company, Innovation by Students Award.

“We predict that the successful manufacturers and distributors will put their employees first to create a customer-centric and resilient end-to-end supply chain. Opportunity abounds” she concluded.

 

About LMA Consulting Group – Lisa Anderson, MBA, CSCP, CLTD

Lisa Anderson is the founder and president of LMA Consulting Group, Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation.  She focuses on maximizing the customer experience and enabling profitable, scalable, dramatic business growth. Ms. Anderson has been named a Top 40 B2B Tech Influencer by arketi group, a 50 ERP Influencer by Washington-Frank, ranked in the top 46 most influential in Supply Chain by SAP and named a top woman influencer by Solutions Review. She recently published, I’ve Been Thinking, an inspiring collection of 101 strategies for creating bold customer promises and profits. A regular content contributor on topics including providing a superior customer experience with SIOP, advancing innovation and making the supply chain resilient, Ms. Anderson is regularly interviewed and quoted by publications such as Industry Week, tED magazine and the Wall Street Journal.  For information, to sign up for her Profit Through PeopleTM Newsletter or for a copy of her book, visit LMA-ConsultingGroup.com.
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Media Contact
Kathleen McEntee | Kathleen McEntee & Associates, Ltd. | p. (760) 262 – 4080 | KMcEntee@KMcEnteeAssoc.com                                                 



What’s Ahead in Technology?

January 30th, 2019

To think about what’s ahead in technology, it is important to put it in perspective with what’s ahead in business.  Read our article, “What’s Ahead in Business?” for details on the key trends impacting business:

  1. Importance of the customer experience
  2. Taking the holistic view has become a “must”
  3. Volatility is the new norm
  4. The coming power of manufacturing and supply chain

What’s ahead in technology lines up with these same themes. In order to achieve scalable, profitable growth, technology is an important enabler. The most relevant technology trends include:

  1. ERP Upgrades – More and more companies are realizing that their system infrastructure must keep up with business requirements and customer expectations. As tough as an ERP upgrade can be, it is one of the only ways to make the leap from manual, labor-intensive processes to providing a superior customer experience efficiently.
  2. E-commerce/ Customer Portals – Amazon. Alibaba. Customer collaboration. Need we say more?
  3. Business Intelligence & Data Analytics – We are overwhelmed by mountains of data. We are so anxious to gather data yet we don’t seem to have the appropriate information at our fingertips when we need it. That’s where data analytics comes into the picture. Beyond that, predictive analytics is gaining steam.
  4. Artificial Intelligence – Even my Mom counts on Alexa! In addition, who wouldn’t want a car that self corrects? Predicting customer patterns and behaviors is becoming more important. AI is set to transform many industries over the next several years.
  5. IoT– Smart factories. Smart homes. Connected devices and machines. According to NEWGENAPPS, 60% of global manufacturers will use analytics data tracked using connected devices to analyze and and optimize processes.
  6. Robotics & Automation – Robots may not be taking over the universe tomorrow morning, but they are working hand-in-hand with people to achieve many benefits – improve safety, increase speed and consistency, improve customer satisfaction, fill capacity shortfalls and and increase productivity.
  7. Autonomous Vehicles – Beyond self-driving cars and trucks, autonomous vehicles are used widely in manufacturing and distribution environments.

Are you thinking about which of these technologies will support your business objectives?  Or which are likely to impact your industry?  Consider technology as a key part of your strategy and plans. If you’d like an expert to evaluate which, if any, of these technologies will be relevant to your business, contact us.

Did you like this article? Continue reading on this topic:

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The Resilient Supply Chain: Should We Invest in Technology? 

AI, Robots, IoT, Blockchain, Hike!



Manufacturing & Supply Chain Expert Lisa Anderson Predicts Resilient Supply Chain Key to 2019 Manufacturing Success

January 22nd, 2019

Originally published on PR Newswire on January 17, 2019

CLAREMONT, Calif.Jan. 17, 2019 /PRNewswire/ — Manufacturing and Supply Chain Expert Lisa Anderson, MBA, CSCP, CLTD, president of LMA Consulting Group Inc., predicts that manufacturing will be a top economic force in 2019. Key to the success will be creating a resilient supply chain

“Economic volatility and uncertainty are the new normal. Instead of lamenting, clients should take advantage of the opportunity. There has never been a better time to stand out from the crowd with a superior customer experience amidst the chaos,” Ms. Anderson commented. LMA Consulting Group works with clients on manufacturing strategy and end-to-end supply chain transformation that maximizes the customer experience and enables profitable, scalable, dramatic business growth. The firm also conducts research to help clients predict future trends and embrace key priorities to succeed.

“Not only has the Amazon Effect driven customers to expect customized product and service offerings with rapid response, creating a greater demand for local manufacturing, it has also made innovation a cultural norm. Drones, robotics, IOT, artificial Intelligence, big data predictive analytics and additive manufacturing are transforming entire industries while providing the tools to create a customer-centric, resilient supply chain,” she said. LMA predicts that creating a resilient supply chain that navigates disruptions and provides a superior customer experience will be key to achieving peak performance.

Based on client engagements and research, LMA has identified 5 areas that manufacturers must address to be successful in 2019. It starts with superior customer service, and continues by taking a holistic, full circle view of the business. Understanding and preparing for volatility as the new normal will become foundational, whereas leveraging the collective power of the end-to-end supply chain and manufacturing capabilities will emerge as a critical priority, culminating in the need to create a resilient supply chain to be agile in these tumultuous yet exciting times that are ripe with opportunity.

“Manufacturing is on the forefront of breakthroughs every day.  From making the latest medication to cure cancer to customizing an engine part that will transform space exploration, manufacturing is uniquely positioned to have a lasting impact on our economy and our lives. For those who embrace the opportunity, the rewards will be tremendous,” Ms. Anderson concluded.

About LMA Consulting Group – Lisa Anderson, MBA, CSCP, CLTD
Lisa Anderson is the founder and president of LMA Consulting Group, Inc., a consulting firm that specializes in manufacturing strategy and end-to-end supply chain transformation.  She focuses on maximizing the customer experience and enabling profitable, scalable, dramatic business growth Ms. Anderson has been named a Top 40 B2B Tech Influencer by arketi group, a 50 ERP Influencer by Washington-Frank,ranked in the top 46 most influential in Supply Chain by SAP and named a top woman influencer by Solutions Review. She recently published, I’ve Been Thinking, an inspiring collection of 101 strategies for creating bold customer promises and profits. A regular content contributor on topics including providing a superior customer experience with SIOP, advancing innovation and making the supply chain resilient, Ms. Anderson is regularly interviewed and quoted by publications such as Industry Week, tED magazine and the Wall Street Journal.  For information, to sign up for her Profit Through PeopleTM Newsletter or for a copy of her book, visit LMA-ConsultingGroup.com.

Media Contact                                                             
Kathleen McEntee | Kathleen McEntee & Associates, Ltd. | p. (760) 262 – 4080 | 207843@email4pr.com



Holiday Sales are Expected to be UP by Double Digits in E-Commerce

December 17th, 2018

Black Friday has already gotten off to a strong start!  According to Coresight Research, holiday sales are expected to be up by 4% whereas e-commerce will be up 16%!   Target had a goal to hire more than 120,000 people for the holiday season which is a 20% increase. UPS planned to hire 100,000 which is up 5,000 from last year (maybe because they had to spent $125 million extra last year to fix delays because they were short staffed).  And FedEx planned to hire 55,000 additional seasonal workers which was a slight increase from last year (and they expect a record-breaking year).

Is your business seasonal?  What are you expecting? Is anyone in your supply chain focused on seasonal business?  Perhaps you should find out!

What Should We Consider and/or What Impacts Could Arise?
Are you prepared for the holiday season?  I find this is somehow a common issue among clients.  The smartest of clients tend to miss holiday season trends.  For example, I worked with one client for several years and key workers took off during the holiday season for extended vacations every year.  Yet, it seemed to be a constant surprise when we struggled to keep up with demand.  Of course, our customer’s demand didn’t decrease, even in a non-holiday industry. Of course, clients focused on consumer products always struggle to predict holiday sales as you cannot start producing in December! When I worked with Coca-Cola Enterprises, employees only got Christmas day off because holidays were always BIG.  

Think beyond your company.  Given the statistics above, do you think your carriers might be a bit busy during the holiday season?  How about your suppliers that might supply other holiday-intensive industries? Your trusted advisors? No matter the supply chain partner, perhaps a heads up surrounding holiday activity and expectations would be a good idea. Holiday season volatility is another good example of why you should create a resilient supply chain to navigate disruption and achieve peak performance.

Check out our new video and article series as well as our soon-to-be offered Rapid Resilient Supply Chain Assessment service.