Technology is a tricky topic. On one hand, almost everyone has put technology and ERP implementations on hold due to concerns about COVID-19 impacts and to conserve cash. On the other hand, it is the best time to gain employees’ attention and focus on upgrading technology to scale the business, create a superior customer experience and deliver bottom line results.
Kellogg or Post?
As I said in my eBook, Future-Proofing Manufacturing & Supply Chain Post COVID-19, the Kellogg vs. Post story from the Great Depression provides an excellent example to ponder. In the 1920’s, Kellogg and Post dominated the market for cereal which was still a relatively new and untapped market. Post reigned in expenses and Kellogg doubled its ad budget and pushed its new cereal. Even as the economy hit bottom, Kellogg’s profits rose 30% and they become the dominant player. Do you want to be Kellogg or Post? The morale to the story is NOT about dollars invested. It is about the opportunities of investing resources (which can be simply in the form of employees’ focus) in future success.
Which Technologies Provide Immediate and Long-Term Value?
Of course, the answer depends on your industry, company, current infrastructure, your customers’ evolving needs, your suppliers’ evolving needs and more. Why not perform a rapid assessment of what makes the most sense for your business and take one important step forward? As I said in my eBook, Newton’s Law is relevant. Objects in motion stay in motion whereas objects at rest will stay at rest. You must take steps forward, no matter how small.
Let’s highlight a few of the more likely technologies to provide immediate value and long-term value:
- Further utilize & expand your ERP system: No one uses 80% of their system. Most organizations utilize only 20%. Find the next 1% that will yield a significant benefit to your customers or bottom line. Clients are gaining significant value from this simple step.
- B2B customer portal/ B2C e-commerce: No doubt about it. The ONLY growth area across the board is e-commerce. In addition, what could be more important than visibility of orders for your B2B customers? Delays will result in lost opportunity!
- Business Intelligence (BI): We are overloaded with data. The issue isn’t having data, it is making meaningful decisions and formulating plans based on the interpretation of data. BI will bring meaning to your data that translates into customer and profit opportunities.
- Artificial intelligence (AI) & Human Learning: In today’s environment, predictive capabilities produce VASTLY greater results than simply analysis and static plans. Demand planning/ forecasting, predictive maintenance, cash flow forecasting, and the automation of tasks are enhanced with AI.
- CRM: There has never been a time when understanding, staying in touch with and being on top of evolving customer needs has been more important.
- Digital Twins: Virtual replicas of physical devices that technology gurus can use to run simulations before actual devices are built and deployed. Read a fascinating article about the applications in logistics.
- Systems to gain efficiencies: WMS (warehouse management), TMS (transportation management), rate shopping, MPS (master production scheduling)/ MRP (material requirements planning)/Inventory planning, replenishment including VMI (vendor managed inventory) and more.
- 3D Printing/ Additive manufacturing – If you can produce a customized product on demand close to customers, you win in today’s Amazonian environment. Either way, it speeds up R&D.
Read our eBook, Future-ProofingiManufacturing & Supply Chain Post COVID-19 to read more about technology as it relates to successfully emerging and thriving post-COVID-19. Explore these concepts further as you start thinking through your technology roadmap.
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