Tag Archive: marketing

The Power of Your Personal Brand

June 10th, 2015

supply chainI just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as “must reads”! Thus, I am thinking about the power of marketing. I find that my most successful clients prioritize marketing and branding. And, the most successful executives consider it a priority not just for business success but also for personal success. How about you?

I presented on the topic of personal branding at the APICS 2013 International Conference. Have you thought about your personal brand? What are you known for? Would people know what differentiates you from your competition? Would they know what you stand for? These are all elements of a powerful brand. Think about those people you know with a powerful brand – do business opportunities and personal success seem to follow them?

One tip to implement this week:

We can all do something about creating a personal brand. As a first step, think about what you are known for and what you’d like to be known for. How are you different than your colleagues? Your competition? What are your strengths? Ask your colleagues and friends for input. Sometimes we miss significant strengths our colleagues and friends see immediately! Ask – and take time to think.

Stick to your strengths to start. What do you want to emphasize? How can you build upon what is already known? Do something small to build upon your strengths, develop your brand and communicate your brand on a daily basis. You’ll be amazed at the results.

Looking for more ideas to keep your supply chain connected? Access more tips and resources on my blog. And keep connected by subscribing to my newsletter and email feed of “I’ve Been Thinking…”


Strategic Priorities

October 1st, 2013
Having the right business priorities will keep your organization ahead of the rest.

Having the right business priorities will keep your organization ahead of the rest.

I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors.

1. Speed. More and more, I’m seeing speed enter the logistics contest as a key strategic priority. How do you set up your organization to be in front of your competition in terms of speed?

2. Service. Since the recession and with the widespread use of Amazon, suddenly customers are demanding more for less—and faster than ever before. Yet even fast shipping isn’t enough if you don’t stand out from the crowd in terms of the complete service experience.

3. Collaboration. How effectively do you collaborate with your supply chain partners? Those who value collaboration seem to generate more business at better margins than the rest.

4. Marketing. One of my business consulting colleagues and friends talks about your marketing “sweet spot.”

I’m seeing a renewed focus on R&D, product development, thinking strategically about market positioning, etc. If you are interested in increasing profitability, it cannot be overlooked.

5. Technology. Technology for technology’s sake is a waste yet it can also be a competitive advantage. I’m seeing an increase in executives interested in how to leverage technology to improve key business processes and productivity.

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