Tag Archive: New York

New York Scenes & the Importance of Your Viewpoint

April 2nd, 2018

The importance of viewpoint has arisen frequently in the last few weeks.  I spent the past weekend in an APICS (leading trade association for supply chain and operations professionals) train-the-trainer class. Certainly, your viewpoint as a trainer is quite different than as an audience member which was also quite different from the master instructor of the trainers.  Also, about a week ago, I was in New York in a professional development session, and the importance of different viewpoints arose during the seminar as well as with the surroundings….






The view from the seminar was within 24 hours of the view from our restaurant in Chinatown – notice a bit of a difference not only in the obvious weather difference but also in the frame of reference? Are you paying attention to your frame of reference (view) into your work issues?

One tip to implement this week:
I’ve heard many employees of my clients complain about colleagues – and a few sing their praises. More often than not, when I talk with and/or observe the work of the object of the conversation, I find that it is completely related to the frame of reference. Are they talking with angry customers?  Are they dealing with a manager with a different priority? Did they have a fender bender on their way to work? Are they looking at it from a strategy point-of-view (like the skyscraper picture) or from the trenches (Chinatown). What is their frame of reference?

Being aware of your frame of reference is a great place to start. Once you keep your own frame of reference in mind, start thinking about your colleague’s frame of reference.  It could put you into an entirely different conversation. In the train-the-trainer class, we filled out a survey on how we would help people by giving directions to a restaurant, how we would communicate a new recipe, etc. The idea was that we’d better understand our style.  In my case – and another participant who works with clients on a daily basis – our conclusion came out the opposite of what we’d prefer.  Because?  The question that was asked was what we would do for the person requesting directions. We put ourselves in their frame of reference (and so didn’t get the intended results from the exercise).  

Being aware of your frame of reference and start from there.

Times Square and Marketing Appeal

March 27th, 2017

Recently, when I was in New York, I had the opportunity to walk down Times Square (pictured below). The people, the buzz and the lights are amazing — almost no matter what time you take a stroll. There is a certain appeal of the advertisements. TV shows that you didn’t care about previously look more enticing as they flash by on nearby buildings. Store advertisements seem more appealing than they do in print, on-line or on TV. Do you wonder why? There is a marketing appeal to walking in Times Square. How can we create this with our companies?

marketing appeal

One tip to implement this week:

No matter our job, we are all in the marketing business. Who doesn’t want their product, services, projects or even their own image to be attractive? It is why there are so many marketing resources working to help create the “right” image. It is also why services such as LinkedIn are so popular. What can you do to create the best image?

Start by getting clear on what benefits/outcomes your products, services, projects and people achieve. People do not care about what you want to convey; they care about what is in it for them — of course. So, how can you help them? Or how can you make them feel good? Times Square makes many people feel energized and excited. How can you create that sort of excitement about your product or service? Or, how can you make a potential employer or customer feel like they would be fortunate to do business with you? Simply start by getting clear on 1, 2 or 3 reasons. Then, you can move on to how to convey those reasons in a compelling manner.


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