Tag Archive: performance

How Customer Service & Retention Directly Impact Profits & Performance

July 12th, 2019

Since I’ve been speaking to CEOs about “Pricing & Profits”, the true impact of customer service and retention is arising as a game changer. Can you create a situation where you make a “forever promise” to your customers? It certainly will directly impact your customers’ perceptions of your value and your bottom line!

The statistics are staggering:

  • According to Bain & Company, increasing customer retention rates by 5% increases profits by 25-95%
  • According to Harvard Business Review, it is anywhere from 5 to 25 times more expensive to acquire a new customer than to keep a current one.
  • According to Salesforce, 74% of people are likely to switch brands if they find the purchasing process too difficult.
  • U.S. consumers are willing to spend 17% more to do business with companies that deliver excellence customer service
  • According to Newvoicemedia.com, after one negative experience, 51% of customers will never do business again with that company.

Do you know how your company is doing?

 

What Should We Consider and/or What Impacts Could Arise?
Clearly, in reviewing the statistics, we should all be ultra vigilant about customer service and the customer experience.

Where do we start? In our experience, our best clients understand their target customers and what is meaningful to them. The customer experience has to start there. It is easy to get carried away with measuring on-time delivery, customer complaints and other metrics but what does that really tell us? Do our customers simply want a reliable delivery estimate and someone to pay attention to ensure success or do they want a tailored, customized customer experience? Are we getting complaints from our unprofitable customers and silence from our best customers, and therefore focusing in on the”20″ of the 80/20 equation? It happens more frequently than you’d think!

Once you know what is meaningful to your key customers, define a way to measure your success in achieving your objective. Perhaps use the net promoter score as it is one simple question that speaks volumes: How likely is it that you would recommend [brand] to a friend or colleague? As you explore why, you’ll find ways to increase the value of your customer experience to your key customers. Certainly, customer service is a critical topic in creating a resilient supply chain. You’ll find more information on these types of topics on our resilient supply chain series.

 

 



The Resilient Supply Chain: Cross-Organizational Collaboration

January 4th, 2019

I’ve been coordinating a process involving several disparate players, ranging from multiple educational institutions who are not aligned with one another, government players (with many differing goals) and business partners (with a completely different set of needs).  Although there are others, these 3 core groups are more than enough!

Success will only come to those who find common ground with collaboration.  If collaboration was as easy as simple communication, everyone would do it. We would probably have a lot more happy customers and more profits to share with investors, employees and for reinvestment and giving back.

What should we think about if this is the outcome we wish to create?

  1.  Look for the win-win-win –  If someone wins and someone else loses, it isn’t a successful collaboration.  If you think hard enough, there is usually a way to turn a situation into more of a win-win-win with some shared give-and-take.
  2.  Think about positioning –  If your idea is presented in isolation, it has a much greater chance at failing than if it is presented in light of the bigger picture. Why is it important?  How can each person play a role? Does each person know how he/she fits in and provides value?
  3.  Value diversity – Each time I think “I don’t want to be on this person’s team because he/she is annoying or won’t add value”, I find that I am completely wrong (luckily these are just thoughts, not actions).  The best ideas come from the most unlikely places.  And, interesting suggestions that can lead to “big” ideas typically come from someone who is quite opposite and thinking about the situation from a different perspective.
  4.  Recognize progress of the team –  Who doesn’t want to be recognized with a pat on the back as progress is made?  The key to collaboration is not to say positive things about collaboration and then reward individual performance.  Instead, reward team progress, even if that progress is simply gaining an understanding of how much they do not agree with each other yet are willing to listen.  
  5.  Consensus isn’t needed – As much as collaboration can achieve dramatically better results than each superhero individual thinking on his/her own, consensus is overrated.  Set the expectations upfront of how collaboration works. Feedback and input is expected. Discussion and debate participation is mandatory. But consensus isn’t required for every decision.  Otherwise, you might get there eventually but your competition will be LONG gone. More importantly, determine how to collaborate and make decisions upfront.decisions

The importance of collaboration comes up more frequently than almost any other topic.  Since executives are collaborating with customers, suppliers, trusted advisors, other supply chain partners and even competitors, there is just no room for poor collaborators.  

If you’ll notice, many disruptors collaborate with strange partners. Perhaps this core skill is a key ingredient to success…. Or, think of it another way, how will anything get done without it?

 



Last Mile Has Become Last Minute & the GE Port Optimizer

December 10th, 2018

 

There is no doubt – last mile has become last minute, meaning every customer changes his/her mind.  Whether it is due to consumer preference or supporting an industry that seems rather known (For example, it is clear what will be purchased to build a 737 airplane.  You don’t change that end item at the last minute.), when looking down the supply chain, no matter how clear, it all gets jumbled and becomes “last minute”.  

Thus, the key is to understand where your product is within the extended supply chain, when it will be available and where you sit in terms of the priority customers. There are many strategies to support creating this resilient supply chain including the GE Port Optimizer which is one of the most innovative and expansive technology projects taken on by the ports.  Check out the video on this project:

What Should We Consider and/or What Impacts Could Arise?

The GE Port Optimizer project is an excellent example of the importance of collaboration, the strategic use of data and the impact of the customer experience on creating a resilient supply chain.  Have you thought about how to collaborate with your extended supply chain and related partners for a win-win-win? If you aren’t, your competitor will. Stranger and perhaps smarter yet, have you thought about collaborating with your competitor for a win-win?  

Creating collaborative partnerships of data, visibility and efficiency is a great example of creating a resilient supply chain to navigate disruption and achieve peak performance. Check out our new video and article series as well as our soon-to-be offered Rapid Resilient Supply Chain Assessment service:

 

 

 



Let’s Spur Innovation

September 24th, 2018

Last month, I led a manufacturing roundtable on the topic of innovation.  Undoubtedly, if we want to be successful over the long-term, we must innovate. Problem solving only gets us back to our standard level of performance.  Although necessary, it will not be enough!  Instead, to exceed our customers’ expectations while enabling profitable growth in today’s Amazonian marketplace, innovation is a requirement.

Innovation is raising the bar to an entirely new level of performance.  It doesn’t require you to develop the next iPhone or 3M’s famous sticky pad.  In fact, the best innovators might not even think they are creative.  The great news is that everyone can innovate.  It doesn’t have to require significant investments.   What it does require is a culture that enables innovation.

An Innovation Culture
Here are a few “musts” when creating an innovation culture:

  1. Engage your people -You aren’t going to be successful innovating in isolation – at least not for long!  Involve your employees – view each employee as a valuable asset.  You never know what ideas can be unleashed if you have a culture of innovation that values each employee’s input and ideas.  Start here. Until your people are engaged, there is no point in going further.  How long do you think you’ll have happy, innovative customers with unhappy, not engaged employees?  NOT long.
  1. Engage your customers – One of our clients is creating an innovative culture.  They recently purchased a clay manufacturing company and are working to raise the bar.  The owners and executives value the input of their people and extend that to their trusted advisors, customers and suppliers.  I happened to be in Hawaii last month and my best friend wanted to see a pottery shop of an artist she really liked.  So I went along for the ride. When we arrived, I brought up my client because I thought the owner know of them. They were so excited.  They said they were a customer for life of Laguna Clay  (my customer) because they provided exceptional service.  They proceeded to provide input, ideas and much more. I took pictures and texted them back to my client. My client had engaged their customer in the innovative process.

 

 

 

 

 

 

  1. Provide opportunities– Next, provide opportunities for innovation.  Do you provide a “safe zone” for your employees, partners and others to collaborate and innovate?  Most importantly, you’ll have to set aside time for them to focus on this priority.  Beyond time, provide your vision and get the process started by spurring idea generation and give them a few guidelines.
  1. Stick by your commitment –  Innovation will create failures which is why guidelines are helpful so the failures can be isolated within a reasonable tolerance.  There is something wrong if failures don’t occur. Thus, be prepared for them and celebrate the progress. Don’t be disappointed, or worse, beat up your people. That will mark the end of their innovation.

Creating an innovation culture is “the” key to innovation. Start there. End there.  We’ll talk through more of the details in the middle in future editions (or feel free to contact us to help you accelerate progress); however, this is the 80/20 of success.  It’s well worth raising the bar of performance.



Do You Live By Values Daily?

August 29th, 2018

We decided to participate in Executive Forums (an executive peer group) and Global Growth Cycle (a global consulting peer group) in order to stay up-to-date on what our clients need (sometimes even before they know they ‘need’ it).  After all, understanding what is successful as well as investing in our continual learning are important factors in long-term success.  

At a recent meetings of both groups, the importance of values arose.  Do you have values? And, more importantly, do you LIVE by values or are they just pasted on your wall (and ignored)?

Because we felt it was important for LMA Consulting to stand for something, we have codified our values.  As a part of our communication efforts, we are sharing them with our clients, colleagues, subcontractors, advisors and more.  Of course, we always welcome feedback and input.

To kick off, we have four core values that happen to start with ‘P’ (which we enjoy because of the alliteration):

 

PEOPLE

PASSION

 

 

 

 

 

 

PERSISTENCE

PERFORMANCE

 

 

 

 

 

 

LMA Values

  1. People – As we continually say (and believe), people are our #1 asset.  Our affiliations, LMA Associates, colleagues, clients and advisors fall into this category.  No matter how perfect the process or ideal the technology, it will not “work” without the people.
  2. Passion – It certainly makes life more interesting to enjoy what you do and have a passion for helping clients achieve bottom line results.  We find that success follows applied passion.
  3.  Persistence – No matter the topic in business (or life), persistence has been core to our success.  There is definitely truth to saying ‘persistence trumps talent’. Having both wouldn’t hurt but we’ll take persistence any day!
  4. Performance  – At the end of the day, keeping focused on delivering bottom line business results matters.  In our case, we deliver BOLD customer promises and profits!

Give your values some thought.  Start at square zero. Do you have them?  Do you agree with them? Do you ‘live’ them?  How about your team? Since this is a beneficial predecessor to setting strategy and ensuring results, it is worthwhile.  If you have questions or are thinking about how to get started, contact us .