Tag Archive: personal branding

ZZ Top & the Power of a Brand

September 14th, 2015

supply chainI saw ZZ Top at the Los Angeles Fair on Saturday night. They were still amazing after 47 years of singing together. Much longer than most marriages – and certainly longer than many in the audience had been alive. They are known for long beards (see below for a long distance picture from the grandstand) except for their drummer whose last name happens to be beard.

I’ve seen the head singer for ZZ Top on Bones, and aside from playing a great character, his beard is recognizable anywhere! Not that I’m suggesting beards; however, the question is – do you have a brand? It certainly can make you stand out from the crowd.  I venture to bet that even people who don’t care about ZZ Top know who they are because of their signature beards. How are you known?

brand

One tip to implement this week:

Start growing a beard!  No, just kidding – think about how you are known. What would other people say about you? If you heard your colleague or best friend describing you, what would they say? You can control that by becoming known for something. Are you always known because you jump in to help? Or are you the numbers guru? Or perhaps you are known for a signature car? It doesn’t really matter what you are known for (assuming it isn’t something awful); what matters is that people can remember you.

Looking for more ideas to keep your supply chain connected? Access more tips and resources on my blog. And keep connected by subscribing to my newsletter and email feed of “I’ve Been Thinking…”

 



The Power of Your Personal Brand

June 10th, 2015

supply chainI just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as “must reads”! Thus, I am thinking about the power of marketing. I find that my most successful clients prioritize marketing and branding. And, the most successful executives consider it a priority not just for business success but also for personal success. How about you?

I presented on the topic of personal branding at the APICS 2013 International Conference. Have you thought about your personal brand? What are you known for? Would people know what differentiates you from your competition? Would they know what you stand for? These are all elements of a powerful brand. Think about those people you know with a powerful brand – do business opportunities and personal success seem to follow them?

One tip to implement this week:

We can all do something about creating a personal brand. As a first step, think about what you are known for and what you’d like to be known for. How are you different than your colleagues? Your competition? What are your strengths? Ask your colleagues and friends for input. Sometimes we miss significant strengths our colleagues and friends see immediately! Ask – and take time to think.

Stick to your strengths to start. What do you want to emphasize? How can you build upon what is already known? Do something small to build upon your strengths, develop your brand and communicate your brand on a daily basis. You’ll be amazed at the results.

Looking for more ideas to keep your supply chain connected? Access more tips and resources on my blog. And keep connected by subscribing to my newsletter and email feed of “I’ve Been Thinking…”