Tag Archive: world

The Beauty of the World & Why It Relates to Work

June 5th, 2019

This is the Piazza IX Aprile in Taormina, Sicily, which is a square known for the breathtaking view of the azure Ionian Sea and of the Mount Etna. I adored this night view from a nearby rooftop (of course while sipping limoncello, an Italian lemon liquor known in Southern Italy).

I came to Sicily to meet my strategy group.  We had some excellent sessions.  However, that isn’t the tie that I refer to in the title of this blog. Seeing the world absolutely relates to business. Of course, this would be done ideally in person but you can also absorb quite a bit watching TV or by reading magazines. Understanding different cultures, business customs and what’s relevant to a country or area will come in handy. We live in an interconnected world with customers, suppliers and other trusted partners throughout the world. I cannot think of a client that doesn’t have a material that originates in another country somewhere down-the-supply chain or one that sells to other countries at least somewhere up-the-supply chain. Can you?

Understanding what is important to your customers, suppliers, employees (as they also come from around the world or have related interests) or colleagues is quite relevant to bottom line business results.

One tip to implement this week:
Why not ask your top customer, supplier, employee or colleague about what is important? You could ask about materials relevant to your supply base. Undoubtedly, you’ll find out about something relevant or interesting to build a stronger relationship at a minimum. You could ask your customers about where they sell your product or how it is perceived in another country, etc.? Of course, your question will relate to what type of product or service you provide, so you should make it relevant to your business.

And, lastly, why not talk bring the topic up with your employees and colleagues. You might find that they have customs that are important to them or something quite relevant to doing business in that country or area. Just by posting pictures on Facebook, I found quite a few contacts who love Taormina. Who knows what will happen when I ask them about it!



It’s a Small World & the Customer Experience

September 7th, 2018

A few weeks ago, my brothers and nephew were in town and we did a whirlwind tour of Southern California hot spots.  We went to Universal Studios, Oceanside beach, a day-trip to San Diego for various food hot spots (a few favorites for the Arizona contingent) and to Disneyland/California Adventure.  While there, we went on my favorite ride: It’s a Small World.  What a great job they do at making the total customer experience!

Disney does a fabulous job of creating a complete experience.  In the case of It’s a Small World, you’ll notice their use of color and sound.  Interestingly, if you look at the boat ahead of us, the guests are wearing Mickey Mouse ears.  Other than sporting events, I’m not sure I can think of another place where people proudly wear hats (and certainly not odd ear hats).  As you go through the ride, there is an underwater scene where the song sounds like it is sung underwater.  Disney always goes the extra mile to fill out the customer experience.  On some rides, they add breezes, smells and more.  When walking between rides, you’ll always find people dressed in costume picking up trash so that the park is in great shape. Are you paying as much attention to your customers’ complete experience?

                             

One great way to get started is to “shop your business”.  No matter your position, try experiencing your company as a customer would.  Are you able to call whoever you might need to talk to without annoying phone system automation?  There was a brief period of time when I called my financial advisor where I was consistently lost in a phone system maze and didn’t receive a return call.  It was amazing how such a responsive and service oriented company could turn into a nightmare with a mere phone system transition.  (Thank goodness he threw it out!)

How easy is it to place an order?  Does your customer service representative have to call you back if you have questions about old orders or does he/she seem to have information at his fingertips?  Can you get information on-line if you happen to need status in the middle of the night?  Do you receive product on-time and in-full (OTIF)?  When you receive your product or service, how does it look?  Are you proud of it or do you see room for improvement?

Now, think about it – all of these items are baseline requirements.  Are you going beyond to provide a superior customer experience?  Are you predicting what your customers’ might need and prompting them?  Are you managing inventory for them?

What else are you doing to stand out from the crowd?