Case Study:


Accelerated Product Launch through Rigorous Project Management

Challenge

After an extended length of time of zero product upgrades/launches and dismal sales levels, an adult incontinence manufacturer had to launch a new, upgraded core product line on an expedited timeline to prove its strength and reemerge as a significant competitor in the marketplace.

What We Did

Implemented a cross-functional, collaborative supply chain (inclusive of customers and suppliers) approach to product development combined with rigorous project management:

Result

  • Redesigned and launched an upgraded core product line on an expedited <12 month timeline
  • Reinvigorated sales growth (a leading factor in a rapid 30% sales growth)
  • Reduced product cost by 5-10% while maintaining/improving product performance

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