Why Southwest Customers Wouldn’t Buy a Bentley

After giving 10 speeches on pricing and profits to groups of CEOs, it is certainly top of mind. Yet it should always be top of mind for executive teams. One unanimous finding from the informal research of executives is that pricing is a strategic topic and so we must [...]

The Customer Experience

February 26, 2018 Earlier this week, I attended a ProVisors (trusted advisors) group of women, and one of our members, Kathy McEntee, talked about the critical importance of the customer experience in today's Amazon-impacted marketplace.  She made a point of talking about touchpoints.  Providing the ultimate experience for the [...]

Branding is Important to ALL of Us

February 13, 2017 Earlier this week, I spoke at PMI (Project Management Institute) Inland Empire on "Elevating Your Personal Brand and Advancing Your Career". We had an intriguing, interactive discussion on how critical branding is to each of our careers and personal success. Although we must be competent, if [...]

2020-10-02T20:20:34+00:00February 13, 2017|Categories: I've Been Thinking|Tags: , , |

The Super Bowl and Your Brand

February 5, 2016 So, other than being a bit depressed that the Arizona Cardinals are not in the Super Bowl, I am thinking about the Super Bowl (hard not to since the hype is everywhere). You'd have to be hiding under a rock to not know that it is [...]

2020-10-02T21:25:41+00:00February 5, 2016|Categories: I've Been Thinking|Tags: , , , , , |

ZZ Top & the Power of a Brand

September 14, 2015 I saw ZZ Top at the Los Angeles Fair on Saturday night. They were still amazing after 47 years of singing together. Much longer than most marriages - and certainly longer than many in the audience had been alive. They are known for long beards (see [...]

2020-10-02T21:55:25+00:00September 14, 2015|Categories: I've Been Thinking|Tags: , , , |

The Power of Your Personal Brand

I just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as "must reads"! Thus, I am thinking about the power of marketing. I find that my most successful clients [...]

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