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Why Southwest Customers Wouldn’t Buy a Bentley

After giving 10 speeches on pricing and profits to groups of CEOs, it is certainly top of mind. Yet it should always be top of mind for executive teams. One unanimous finding from the informal research of executives is that pricing is a strategic topic and so we must [...]

Times Square and Marketing Appeal

March 27, 2017 Recently, when I was in New York, I had the opportunity to walk down Times Square (pictured below). The people, the buzz and the lights are amazing - almost no matter what time you take a stroll. There is a certain appeal of the advertisements. TV [...]

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