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Customer Care 1.01 & The SLURPY Method by Guest Blogger, Steve Weimar

When we think of who’s responsible for developing and retaining the customer relationship business owners and CEO’s too often feel this is solely the role and responsibility of the Business Development or Sales team. I’m here to tell you that mindset is narrow-minded and can lead to a parade [...]

Times Square and Marketing Appeal

March 27, 2017 Recently, when I was in New York, I had the opportunity to walk down Times Square (pictured below). The people, the buzz and the lights are amazing - almost no matter what time you take a stroll. There is a certain appeal of the advertisements. TV [...]

Big Customer Promises

August 24, 2016 Last week, I met with my marketing team on several topics.  One of the key areas, stemming from the strategy session with my international advisory board in Sydney is "what is my unique differentiation and value proposition".  I have always been passionate about providing exceptional service [...]

Why Marketing Shouldn’t be Overlooked with SIOP

November 18, 2015 I've been partnering with clients to design and implement SIOP (sales, inventory and operations planning) programs the last several years as I've found them to be a GREAT way to achieve several results simultaneously:  1) Support growth  2) Improved service levels/ quicker turnaround of deliveries (shorter [...]

2020-10-02T21:43:27+00:00November 18, 2015|Categories: I've Been Thinking, SIOP / S&OP|Tags: , , , , , , |

ZZ Top & the Power of a Brand

September 14, 2015 I saw ZZ Top at the Los Angeles Fair on Saturday night. They were still amazing after 47 years of singing together. Much longer than most marriages - and certainly longer than many in the audience had been alive. They are known for long beards (see [...]

2020-10-02T21:55:25+00:00September 14, 2015|Categories: I've Been Thinking|Tags: , , , |

The Power of Your Personal Brand

I just completed two Amazon reviews for two fabulous books on marketing topics: Marketing Above the Noise by Linda Popky and The Membership Economy by Robbie Baxter. I recommend both as "must reads"! Thus, I am thinking about the power of marketing. I find that my most successful clients [...]

Strategic Priorities

Having the right business priorities will keep your organization ahead of the rest. I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors. Speed - More and more, I'm seeing speed enter the contest as a key strategic priority. How do you [...]

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