Predicting the Unpredictable Every client believes their demand cannot be predicted. After all, customers don't know what is going on in their end-to-end supply chain with the global supply chain chaos. Sales teams are optimistic and either forecast too much, hoping Operations will produce and store "just in case" [...]
Since the pandemic, it has been a constant battle to ensure material availability, let alone to proactively manage cost and service. Even the most proactive and successful clients have experienced brief shortages of key materials and extended lead-times. The rest have been plagued with these issues.
Every production planner has the challenging job of managing a complex set of conflicting priorities - meeting customer requested ship dates and new product trials, supporting manufacturing and logistics performance objectives, and addressing finance's objectives as it relates to inventory levels and cash flow.