According to Supply Chain Management World, although social media is playing little role in supply chain strategies in the recent past, it will be of an increasing importance in 2013. Many see opportunities to leverage social media for customer feedback, product innovation and supply disruption. These are 3 vital areas for supply chain success.

In my experience in collaborating with executives of mid-market manufacturers and distributors, there are countless opportunities to leverage social media to optimize your supply chain. I’ve found that those professionals willing to innovate and utilize new technologies to collaborate and extend their network are far more successful than the rest. Which group would you prefer to be in? To read more about ideas to get ahead of the curve, check out my eBook, Leverage Social Networks to Drive Business Results.