Demand Planning, often referred to as sales forecasting, helps manufacturers and distributors anticipate customer demand and align operations for predictable, profitable growth. As a foundational element of SIOP (Sales Inventory Operations Planning), demand planning enhances the predictability of revenue plans, improves customer service, and provides the forward-looking visibility needed to balance demand and supply. Explore articles, insights, and best practices on demand forecasting, market trends, forecast collaboration, and strategies for improving business predictability and supply chain responsiveness.
Sales Forecasting
In this Supply Chain Byte, Lisa Anderson explains why sales forecasting must start with customers. By talking directly with customers, reviewing their forecasts, evaluating quotes, watching trends and incorporating demand plans into their SIOP process, manufacturers can plan to support growth and reliably meet customer expectations.
