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pricing

Value Based Pricing

An overarching theme from our pricing and profits presentation relates to value based pricing. It was unanimous – every CEO believed that value based pricing was the best direction to go. Yet, it became muddier in figuring out how to move towards value based pricing in his/her particular situation. [...]

2020-09-28T17:53:10+00:00October 21, 2019|Categories: Change Management, Inner Circle, Leadership|Tags: , , , , |

Why Southwest Customers Wouldn’t Buy a Bentley

After giving 10 speeches on pricing and profits to groups of CEOs, it is certainly top of mind. Yet it should always be top of mind for executive teams. One unanimous finding from the informal research of executives is that pricing is a strategic topic and so we must [...]

Strategic Pricing

October 27, 2016 I've been working with a new client recently on digging into costs; however, we aren't taking the traditional cost cutting approach.  Of course, the more efficient and less costs required to run a manufacturing operation, the better, assuming customer service, cash and other metrics remain intact. [...]

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