During times of volatility it is of paramount importance to stay in tune with your customers. Otherwise, you could set and execute strategies that are a waste of limited time, money, and resources as conditions evolve. We are seeing a great reset occur. Baby boomer owners of closely-held companies are selling.
Well, no doubt about it, when it rains, it pours. I had a tooth ache that lasted about a week, and so I called my dentist. They took an X-ray, and it didn't really show anything; however, when looking with a microscope, they could see the fracture. We had [...]
Are You Developing Close Relationships with Your Customers? During turbulent times, relationships move faster than at any other time. Will they move in a positive direction or a negative one? That is the only question. In fact, customers will be reevaluating what they buy and when they buy [...]
When we think of why a customer buys from us and how to retain them we need to look at every aspect of our business, who adds value and who are the Contact Points or CP’s. We also need to adopt a simple company operating philosophy I call SLURPY.
Your customers' first impression can be very important. It gives them a "feeling" about your product or service.
June 11, 2019 Since I've been speaking to CEOs about "Pricing & Profits", the true impact of customer service and retention is arising as a game changer. Can you create a situation where you make a "forever promise" to your customers? It certainly will directly impact your customers' [...]
No matter your position, try experiencing your company as a customer would. Are you able to call whoever you might need to talk to without annoying phone system automation?
CLAREMONT, Calif., August 1, 2018/ExpertClick/ -- Organizations that offer outstanding customer experience are often those that are more innovative, profitable, and higher performing, according to The Society for the Advancement of Consulting® (SAC). Innovative Cultures That Exceed Customer Needs Breed Success “It is worthwhile to invest in customer service [...]
No company can be successful without sales growth. Thus, a few sales strategies are always needed. Do not "sell" - sounds like I've lost my mind but "selling" in the traditional sense is no longer largely successful. And, who wants to "peddle the streets"? Instead focus on providing value. [...]
Expand customer communication strategies to continually explore partnership opportunities for win-win situations.
