marketing & branding

Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action

Manufacturing and Supply Chain Expert and influencer Lisa Anderson, president of LMA Consulting Group Inc, was featured in blog post by Ralph Layton: 'Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing in Action'.   "Always-on influence is especially vital today as brands look to combat increasing mistrust and [...]

Pricing is Strategic: Why Southwest Customers Wouldn’t Buy a Bentley

Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
2023-11-19T19:51:38-08:00August 7, 2019|Categories: Business & the Economy|Tags: , , , |

Why Marketing Shouldn’t be Overlooked with SIOP

November 18, 2015 I've been partnering with clients to design and implement SIOP (sales, inventory and operations planning) programs the last several years as I've found them to be a GREAT way to achieve several results simultaneously:  1) Support growth  2) Improved service levels/ quicker turnaround of deliveries (shorter [...]

Strategic Priorities

Having the right business priorities will keep your organization ahead of the rest. I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors. Speed - More and more, I'm seeing speed enter the contest as a key strategic priority. How do you [...]

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