marketing & branding

Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action

Manufacturing and Supply Chain Expert and influencer Lisa Anderson, president of LMA Consulting Group Inc, was featured in blog post by Ralph Layton: 'Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing in Action'.   "Always-on influence is especially vital today as brands look to combat increasing mistrust and [...]

Pricing is Strategic: Why Southwest Customers Wouldn’t Buy a Bentley

Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
2023-11-19T19:51:38-08:00August 7, 2019|Categories: Business & the Economy|Tags: , , , |

San Antonio’s Riverwalk & Creating a “Destination”

October 23, 2017 As my CA best friend's parents would say,  remember that time we went to San Antonio's Riverwalk....  It was a fabulous trip with the beautiful riverwalk and surrounding area (which was also definitely improved with the hotel's free breakfast which somehow makes everything so much better!) [...]

Times Square and Marketing Appeal

March 27, 2017 Recently, when I was in New York, I had the opportunity to walk down Times Square (pictured below). The people, the buzz and the lights are amazing - almost no matter what time you take a stroll. There is a certain appeal of the advertisements. TV [...]

2023-09-11T16:15:50-07:00March 27, 2017|Categories: Business & the Economy, I've Been Thinking|Tags: , |

Why Marketing Shouldn’t be Overlooked with SIOP

November 18, 2015 I've been partnering with clients to design and implement SIOP (sales, inventory and operations planning) programs the last several years as I've found them to be a GREAT way to achieve several results simultaneously:  1) Support growth  2) Improved service levels/ quicker turnaround of deliveries (shorter [...]

Strategic Priorities

Having the right business priorities will keep your organization ahead of the rest. I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors. Speed - More and more, I'm seeing speed enter the contest as a key strategic priority. How do you [...]

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