Demand Planning
Every client believes their demand cannot be predicted. After all, customers don’t know what is going on in their end-to-end supply chain with the global supply chain chaos. Sales teams are optimistic and either forecast too much, hoping Operations will produce and store “just in case” or provide high level dollar forecasts but have no idea which geography it will be sold from or which product grouping will be sold. Marketing might be lost in the clouds analyzing “old” information since the markets are changing real-time and rapidly. New Product Development is racing to keep up with evolving demands. So, how can we predict the unpredictable?
How Do You Benefit from Demand Planning & Sales Forecasting?
Sales & Marketing
Sales and Marketing leaders will gain high levels of service for their customers with on-time-in-full (OTIF) levels in the high 90’s, shorter lead-times, and high ratings on customer scorecards. They also will gain improved levels of responsiveness to customer needs and confidence in new product rollouts.
Engineering
For engineer-to-order (ETO) and configure-to-order (CTO) businesses, Engineering leaders will gain visibility into workload requirements to support drawings, customer approvals, and bill of material designs. They will be able to plan for the appropriate level of engineering capacity and capabilities.
Manufacturing
Manufacturing leaders will gain visibility into work center, machine, equipment, tooling, maintenance, staffing, and training requirements so that they can plan accordingly. They will also gain visibility into the master production schedule so that they can optimize run sizes with changeovers and costs.
Purchasing
Purchasing leaders will gain visibility into raw material, component, ingredient, and outside processing requirements so that they can work with suppliers to set up the appropriate programs and contracts to meet customer requirements. Suppliers will have visibility to capacity and scorecards.
Logistics
Logistics leaders will gain visibility into storage, warehousing, handling, picking, packing, shipping, transportation, returns, and equipment requirements so that they can plan accordingly. As gaps arise, service and cost options can be analyzed to expand capacity or capabilities as needed to support customers.
Finance
Finance leaders will gain visibility into sales forecasts, engineering and manufacturing plans, capital expenditure needs, purchase forecasts, staffing and support resource requirements, logistics forecasts, and inventory projections. Thus, they will have revenue, cost, profitability, and cash flow projections.
Planning
Planning leaders will gain visibility into the demand plan, sales orders, quotes, replenishment orders, and work order status so that they can develop the best master production schedule (MPS) to optimize customer service, operational efficiency and working capital. They will gain high service levels and increased margins.
Blog posts for Demand Planning & Sales Forecasting
Heightened geopolitical and logistics risks are making it difficult for companies to successfully navigate evolving global supply chain conditions while keeping customer and EBITDA growth goals intact. According to DP World, 82% of supply chain leaders view geopolitical disruption as a major risk, yet only a quarter feel fully prepared.
The sales order is one of the most critical signals in demand and supply management because it represents committed customer demand. It isn’t a projection but an order the company must fulfill. In a well-run supply chain, the sales order becomes the anchor that aligns demand with supply decisions as it ties customer needs with planning, inventory, and operations.
In this Supply Chain Byte, Lisa Anderson explains why sales forecasting must start with customers. By talking directly with customers, reviewing their forecasts, evaluating quotes, watching trends and incorporating demand plans into their SIOP process, manufacturers can plan to support growth and reliably meet customer expectations.
