To kick off our supply chain resiliency value series, we are excited to share an interview with Mirna Elnar, CEO Acura Spa Systems Inc. Thanks to Mirna for sharing her expertise on our APICS Inland Empire Executive Panel & Networking Symposium panel!

Mirna is responding to a question related to supply chain resiliency.  In essence, the key question for manufacturers is how to be competitive with overseas manufacturers in low cost countries.  Clearly, we are NOT likely to be competitive on cost (especially labor cost) alone; however, hope is not lost!

In this video, Mirna provides several ideas and strategies for how to navigate these rough waters successfully.

She also went on to give a compelling story about exporting to Brazil. Instead of giving up when she found out the tariffs were unfair, she devised a way to collaborate with a company in Brazil and find a win-win opportunity. We walked away thinking if she could turn an unfair advantage into an opportunity, why aren’t we looking further for these innovative ideas?

Our most successful clients build innovation into the daily routine, and it is no accident that they are the most resilient as conditions change. In today’s Amazonian environment which is full of volatility and changing conditions, resiliency has become a “must”!

 

Lisa Anderson