Published in “Liquid Planners” website, July 20, 2015
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Change is the only constant!
Dramatic growth is commonplace. Companies are looking for opportunities to improve margins, accelerate cash flow and cut costs. Only those companies that change will endure. And only those teams that embrace change, and the leaders who engage people around change initiatives will thrive. The others will be left in the dust.
In order to create this type of engagement, leaders must support team morale during change. But if you think about it, why should this be an issue, if the change is presented properly from the outset? Who wouldn’t be excited about positive and interesting new opportunities?
Here are seven keys ways to keep your team’s morale up when there’s a change under way.
- Start with a compelling vision.People don’t fear change. They fear the unknown. Thus, one simple first step in overcoming this hurdle is to provide a vision (e.g., a reason for the change). Start by clearly answer the questions:
- How will the change help the company succeed?
- How will it help your customers?
For example, when I was VP of Operations for an adult incontinence manufacturer, we saw our job as helping our parents and grandparents maintain a quality lifestyle in their older years. It certainly provided a sense of purpose and vision to our projects—and this is valuable!
- Translate the vision.Although lofty visions can be quite valuable, it’s also important to be able to translate those visions into something tangible. You want to be able to show how each department, team and person will relate to that vision, add value and contribute it as well. I’ve found that the most successful leaders take the time to help team members understand how their piece of the puzzle contributes to the bigger picture.
- Collaborate on the plan.When team members participate in a change, rather than have it dictated to them, they’ll buy into the new way of doing things and feel good about it, too. You can make this happen by collaborating with your project team to build the new plan.Provide guidelines, ideas and advice in order to spur the process forward. Ask for input and ideas from all team members. Don’t dismiss ideas without explaining why. And don’t just accept ideas to include input if they’re not optimal for the end result. Instead, be willing to take the role of a coach and facilitator.
After partnering on hundreds of projects over the years, I’ve yet to see one fail when it’s approached in a collaborative manner; but I’ve seen many fail when the approach is: “Just do it because I am your manager.”
- Communicate the plan.A critical step for keeping morale up during a change initiative is communication! Just as people don’t fear change, they fear the unknown; they fear not understanding how they will get to the vision. In essence, the fear lies in no-man’s land—the uncertainty in getting from Point A to the “Promised Land.”Thus, communicating the plan and allowing ample time for questions and answers is paramount to success. Again, feedback and ideas can still be incorporated if it makes sense. There is no reason to drive around the block three times to get to the same place you could get to by walking next door. In addition to providing information and comfort with the plan, you could pick up on superb ideas that will ensure success.
- Manage the critical path.As in all projects, the critical path should be the focus. If the critical path stays intact, the project will likely succeed, even if it runs into non-critical path task bumps along the way. On the other hand, if the project team becomes distracted during the bumpy times and loses focus from the critical path, the project will veer off track.Begin by explaining the importance of the critical path up front, so team members will understand why the focus might not be on their tasks. Make sure everyone knows they have an important piece in achieving the vision, no matter what the role. Ask all task owners to help each other and to succeed together.
- Adjust as needed.As simple as it seems, don’t become so focused on your project plan that you lose sight of adjustments that should occur along the way. Since change is the only constant in business today, change will occur. Make sure you consider any changes that relate to your project and adjust accordingly.
- Feedback.Last but not least, celebrate wins. Focus on strengths but do not ignore weaknesses that will impact success. If someone isn’t pulling their weight, have a conversation with them. One of the main ways to keep morale up is to address roadblocks and issues in an honest and respectful manner. Provide suggestions.Once again, it’s not change that people resist, but the unknown. Strong leadership and project skills will go a long way toward navigating your team through the bumpy waters and on to success—and keeping morale up along the way!