Originally published on PR Newswire on October 15, 2013
Lisa Anderson, president of LMA consulting Group, will lead attendees through an online webinar “Leverage Social Networks to Drive Business Results” on Wednesday, November 13 at 11 a.m. PT, to help businesses and manufacturers get a better understanding of how to use social media to build customer-centric networks and engage their supply chain. Based on her book, Leverage Social Networks to Drive Business Success,” Anderson shares the key social media platforms that have the greatest return on investment and have the least barrier to learning for new users.
“I see so much potential for manufacturers to use social media to communicate with their customers, suppliers and employees,” explains Anderson. “Never before have we had such real-time, collaborative communications which are essential in effectively managing your global supply chain.”
Capitalizing on the principles from her book, Anderson will quickly bring newbies up-to-speed on the benefits of many of the more popular social media platforms. Whether building a company or personal brand, social media is an excellent way to engage an audience and create a dialog on a variety of topics.
“Companies quickly learn which networks work best of their businesses and can gauge an ROI from their activity,” says Anderson. “I think companies who embrace this new normal form of business communications can leap frog the competition and take market share.”
About LMA Consulting Group – Lisa Anderson, MBA, CSCP
**MEDIA EXPERT: Supply Chain Management, Logistics, ERP, VMI, Social Networks for Business**
Leading expert in selecting & implementing strategic priorities
Lisa Anderson is known for her unique ability to zero in on the critical strategic priorities and bridge the gap between strategy and execution to achieve dramatically improved service levels, accelerated cash flow and increased profits. With a keen focus on elevating business performance, Lisa is passionate about not only synthesizing strategic priorities that will deliver business results but also in designing an implementation approach that delivers rapid results.
The education, visibility and credentials to be your strongest link.
Prior to founding LMA Consulting Group Inc., Lisa was the Vice President of Operations and Supply Chain of PaperPak, Inc. Her twelve-year tenure included transitions and promotions through the company transformation from a $100 million family-owned business, through a merger and acquisition of three businesses into one $350 million dollar global company, followed by a management leveraged buyout in combination with an investment banking group.
A sought-after writer and speaker, Lisa has spoken at the Global Supply Chain & Logistics Summit, the APICS International Conference and as a visiting lecturer at the University of Southern California’s Entrepreneurial Program. Lisa is the author of “Leverage Social Networks to Drive Business Results,” has published hundreds of articles and has been quoted in the media including The Wall Street Journal, ABC News and Industry Week.
Lisa serves as an Advisory Board Member for the Advanced Supply Chain Certification program at California State University Fullerton’s Extended Education, is Board approved in Supply Chain strategy by the Society for Advancement in Consulting, is an APICS Certified Supply Chain Professional (CSCP) and won the APICS Southwest District’s Milt Cook Award in 2011.
With a blend of management, finance and operations, Lisa received her MBA with an emphasis in Finance from California State University Fullerton and her BSBA with an emphasis in Operations Management from the University of North Carolina at Chapel Hill.
She has traveled extensively throughout North America, Central America and Europe, including a summer in Oxford when attending the University of North Carolina. Lisa tries to make as many stops as possible at in New Orleans to enjoy a beignet at the Cafe de Monde. And, in recognition of her extraordinary tenacity to accomplish goals, her colleagues fondly refer to her as “pit terrier.”