Not only is marketing essential during the recession, it will remain so during the "new normal". Be one of the few to stand out in the crowd and leapfrog the competition by focusing on marketing. Sales and marketing are not identical: Often, I hear confusion about this topic. Marketing [...]
Since it's the summer and many folks are taking vacations and enjoying the summer while others are struggling to fill in "back at the office", I thought it was appropriate to discuss life balance. My consulting mentor, Alan Weiss, talks quite a bit about this subject and has a [...]
A significant percentage of my trusted and valued friends and business colleagues have gone through some sort of job transition or search in the last 3 years, and I've picked up a few tips I thought I'd share. Stand out in the crowd - if you are one of [...]
Business success relies on the extent and effectiveness of your network. Developing quality relationships can take your personal and professional life to the next level. I've always seen the power of networks; however, there is a heightened sense of urgency surrounding the topic for those executives who would like [...]
No matter how much you plan, you’re going to face challenges. But learning to hurdle obstacles effectively will save you valuable time and a lot of grief. As I've yet to run across an executive without obstacles, learning how to effectively deal with them has to be a top [...]
As a business consultant and speaker, I interact with more companies, trade associations, and people than the average person. One of my passions and advantages in the workplace has been that I tend to see trends in people, situations, etc, and so I thought as 2006 closes, it would [...]
Expand globally - expand your thinking of your customer base to GLOBAL. For example, as China and India expand in purchasing power, your customer base can expand exponentially. If you don't go after it, your competition will. Value add - think about your value add. Even though it's likely [...]
As the global economy is in turmoil, almost all businesses are thinking about how to succeed during this turmoil. In some cases, businesses are struggling to survive and in need of turnaround strategies. In other cases, the business is achieving targets but concerned about future growth. Or, the business [...]
Not only do I continue to see more evidence of the "new normal" business environment discussed in last month's issue but, in my discussions with clients and service providers, it's apparent that embracing and understanding how to thrive in the new normal is critical to success. As a reminder, [...]
The business environment has changed and will not "return to normal"; instead, a "new normal" is emerging. The U.S. and the world economy have been in a recession for at least a year, and the media is starting to discuss a slow recovery. Whether the recovery is weak or [...]
