In this episode of Supply Chain Chats, Lisa Anderson talks with Eric P. Rose, President and Founder of Pinnacle Product Innovation, about the realities of bringing new products to market in today’s complex supply chain environment.
Product innovation is no longer just about ideas or engineering breakthroughs. Today, successful product development requires a broader perspective that includes design, resource availability, production capabilities, automation, supply chain constraints and return on investment.
Lisa and Eric discuss how companies must rethink product design to align with regional supply chains and modern manufacturing capabilities. From early-stage concept development to production readiness, organizations must consider how products will actually be built, sourced and delivered – while still meeting customer needs and market demand.
The conversation explores the growing complexity of product development and why “smart innovation” is becoming essential. Companies that succeed are those that design products with manufacturing, automation and supply chain realities in mind from the start. As companies reconfigure supply chains due to tariffs, geopolitical risks, and to meet customer needs, product redesign can provide opportunities to increase customer value, reduce labor content, and improve performance.
Watch the full discussion to learn how organizations can develop innovative products that not only excite the market but can also be produced efficiently and profitably.
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