The current recession has thrust many companies and individuals into crisis - at a minimum, plans have been put on hold, and in many cases, it has been the worst crisis experienced since the Great Depression (if the company was around since then).
There is no downside in prioritizing additional time to forecasting - at the minimum; you'll have a better understanding of your customer's needs.
No company can be successful without sales growth. Thus, a few sales strategies are always needed. Do not "sell" - sounds like I've lost my mind but "selling" in the traditional sense is no longer largely successful. And, who wants to "peddle the streets"? Instead focus on providing value. [...]
In today's new normal business environment, characterized by sluggish growth, tight liquidity, elevated customer expectations and a general theme of "more for less", there's no doubt revenue has to be a top priority.
If you are interested in achieving results and want to learn more about how to implement SIOP, read our book.
