Value Based Pricing
Boost margins and customer loyalty with effective customer value based pricing strategies. See why every CEO agrees!
Customer Care 1.01 & The SLURPY Method by Guest Blogger, Steve Weimar
When we think of why a customer buys from us and how to retain them we need to look at every aspect of our business, who adds value and who are the Contact Points or CP’s. We also need to adopt a simple company operating philosophy I call SLURPY.
The Amazon Effect Won’t Die!
If you cannot provide rapid, customized service with easy returns and 'extra value', you will be left in the dust. The needs aren't going away. If anything, Amazon continues to raise the bar.
Hurricane Dorian & Your Supply Chain
Hurricane Dorian is certainly taking over the news as it threatens devastation. Mitigate Hurricane Dorian's impact with a resilient supply chain strategy. Ensure business continuity and agility.
Thriving in a World of Rising Customer Expectations: Q&A with Lisa Anderson
According to a recent project44 report, 94% of business purchasers surveyed expect the same level of customer satisfaction from a business transaction as they do when making a personal purchase. These expectations revolve around “low-cost, fast and highly transparent delivery of goods.”
Pricing is Strategic: Why Southwest Customers Wouldn’t Buy a Bentley
Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
Impact of Your Customer’s First Experience with Your Product or Service
Your customers' first impression can be very important. It gives them a "feeling" about your product or service.
Biggest Shakeup in Decades Coming to the Shipping Industry with IMO Regulations
According to Reuters, the biggest shakeup in decades is coming to the shipping industry as the IMO regulations go into force in January.
How Customer Service & Retention Directly Impact Profits & Performance
June 11, 2019 Since I've been speaking to CEOs about "Pricing & Profits", the true impact of customer service and retention is arising as a game changer. Can you create a situation where you make a "forever promise" to your customers? It certainly will directly impact your customers' [...]
The Beauty of the World & Why It Relates to Work
Understanding differences in global business culture is key to thriving in an interconnected market. Key insights from Lisa Anderson.