When we think of why a customer buys from us and how to retain them we need to look at every aspect of our business, who adds value and who are the Contact Points or CP’s. We also need to adopt a simple company operating philosophy I call SLURPY.
If you cannot provide rapid, customized service with easy returns and 'extra value', you will be left in the dust. The needs aren't going away. If anything, Amazon continues to raise the bar.
According to a recent project44 report, 94% of business purchasers surveyed expect the same level of customer satisfaction from a business transaction as they do when making a personal purchase. These expectations revolve around “low-cost, fast and highly transparent delivery of goods.”
Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
Your customers' first impression can be very important. It gives them a "feeling" about your product or service.
June 11, 2019 Since I've been speaking to CEOs about "Pricing & Profits", the true impact of customer service and retention is arising as a game changer. Can you create a situation where you make a "forever promise" to your customers? It certainly will directly impact your customers' [...]
According to Good Morning America, Amazon is adding in-garage delivery options to its already vast array of delivery options - in-home and in-car.
Following the MCIE Manufacturing Summit and Innovation Awards, Lisa Anderson and Diane Garcia discuss the trends shaping the future of manufacturing. From rising customer expectations and the Amazon Effect to data-driven decision-making, workforce development, supply chain resilience, and SIOP, they explore how manufacturers can build agility and position themselves for long-term success.
Embrace supply chain resilience strategies to thrive in the Amazon era, focusing on rapid delivery and collaborative service.
Our most successful clients will be thinking about these trends to integrate into their strategy, their customer conversations and their employee and partner plans. Are you positioned to take advantage of the opportunities and avoid the risks?
